In 2009, Allan Savory of the Savory Institute was invited to Dublin to give the Feasta Annual Lecture. His work on transforming the way livestock is managed in order to reverse degradation of arid landscapes was seen as an essential tool in reversing climate change and desertification, and was included in the work of the Carbon Cycles and Sinks Network. The recording of his fascinating full presentation was put online, as well as a few extracts, in which he explains the details of the Holistic Management system.
In the past 3.5 years these videos have been watched a over 22,000 times, which is not a lot by normal web standards, but substantially more than the 100 people who were able to attend the original lecture. More importantly this video helped Alan and the Savory Institute to win the Buckminster Fuller Challenge in 2010 which significantly increased the profile of his work.
In February 2013, Allan gave a talk at the main TED conference, and within 24 hours of the video being made available online, it has been viewed over 100,000 times. It is great that the work of Allan and the Savory Institute is finally getting the recognition that it deserves.