Pete Russell
Ooooby began in December 2008 on Waiheke Island, Auckland, as an online social network of food gardeners. An evolving project, it now also facilitates the distribution of locally grown food. Ooooby has (in May 2011) 3,600 members, 10,000 monthly visitors, 50 local suppliers and 150 weekly customers. Each month an Oooobyversity evening is hosted in Grey Lynn, Auckland, to share knowledge about food-growing and ways to enhance local production.
Featured image: Ooooby member Jennie Gibson’s front yard.
